Cookies Policy (for website)
website. By using the Service, you consent
to the use
of cookies and our Global Privacy Statement Policy.
Dresden Partners (we) are committed to ensuring the security and protection of the
personal information that we process, and to provide a compliant and consistent approach to data
protection. We have always had a robust and effective data protection program in place which complies
with existing law and abides by the data protection principles. However, we recognize our obligations in
updating and expanding this program to meet the demands of the GDPR and the United States Privacy
Laws under the State of California.
Dresden Partners is dedicated to safeguarding the personal information under our remit
and in developing a data protection regime that is effective, fit for purpose and demonstrates an
understanding of, and appreciation for the new Regulation. Our preparation and objectives for GDPR
compliance have been summarized in this statement and include the development and implementation
of new data protection roles, policies, procedures, controls and measures to ensure maximum and
Last Updated Aug 1 2018
Collection of Personal Data
- through the software applications made available by us for use on or through computers
and mobile devices (the “Apps”)
- through websites operated by us from which you are accessing this Privacy Statement, including
dresdenpartners.com and other websites owned or controlled by the Dresden Partners Inc
(collectively, the “Websites”)
- through our social media pages that we control from which you are accessing this Privacy Statement
(collectively, our “Social Media Pages”)
- through HTML-formatted email messages that we send you that link to this Privacy Statement and
through your communications with us
- when you visit a Tradeshow, Expo, Event or meeting where our Dresden Partners site(s) is in use
- Collectively, we refer to the Websites, the Apps and our Social Media Pages, as the “Online
Services” and, together with offline channels, the “Services.” By using the Services, you agree to
the terms and conditions of this Privacy Statement.
“Personal Data” are data that identify you as an individual or relate to an identifiable individual.
At Dresden Partners throughout your user profile and participation, we collect Personal Data
in accordance with law, such as:
- Postal address
- Telephone number
- Email address
- Credit and debit card number or other payment data
- Financial information in limited circumstances
- Language preference
- Date and place of birth
- Important dates, such as birthdays, anniversaries and special occasions
- Employer details
- Geolocation information
- Social media account ID, profile photo and other data publicly available, or data made available by
linking your social media and loyalty accounts
In more limited circumstances, we also may collect:
- Biometric data, such as digital images
- Images and video and audio data via: (a) Profile picture, (b) security cameras located in public
areas, such as hallways and lobbies.
- ccount preferences and personalized data (“Personal Preferences”), such as your interests,
activities, hobbies, food and beverage choices, services and amenities of which you advise us or
which we learn about during your visit to a tradeshow or event
If you submit any Personal Data about other people to us or our Service Providers, you represent that you
have the authority to do so and you permit us to use the data in accordance with this Privacy Statement.
How We Collect Personal Data
We collect Personal Data in a variety of ways:
How We Collect Other Data
- Online Services. We collect Personal Data when you request a DEMO, Free Trial, fill-in the contact
form from our website(s), log-in to Dresden Partners site, purchase goods and services from our Websites or
Apps, communicate with us, or otherwise connect with us or post to social media pages, or sign up
for a newsletter or participate in a survey, contest or promotional offer.
- Tradeshow or event Visits. We collect Personal Data when you register for an event or show where our
technology is being used to collect “leads” via our App(s). We also collect Personal Data when you
attend promotional events that we host or in which we participate, or when you provide your Personal
Data to facilitate an event.
- Tradeshow Owner Managers, Event Owners Managers and Event Planners. We collect Personal Data from
Tradeshow Owners, Event Owners and Managers and Planners,
- Authorized Licensees. We collect Personal Data from companies when we enter into a license or
similar agreement to sell goods and services under a Dresden Partners brand (“Authorized
Licensees”). Examples of Authorized Licensees include Licensed Trade Shows, Expos, Events and
- Other Sources. We collect Personal Data from other sources, such as public databases, joint
marketing partners and other third parties.
- Internet-Connected Devices. We collect Personal Data from internet-connected devices available in
our events. For example, a smart proximity sensor may be available to tailor your tradeshow or event
- Physical & Mobile Location-Based Services. We collect Personal Data if you download one of our Apps
or choose to participate in certain programs. For example, we may collect the precise physical
location of your device by using satellite, cell phone tower, WiFi signals, or other technologies.
We will collect this data if you opt in through the App or other program (either during your initial
login or later) to receive the special offers and to enable location-driven capabilities on your
mobile device. If you have opted-in, the App or other program will continue to collect location data
when you are in or near a participating property or event until you log off or close application
(i.e., the App or other program will collect this data if it is running in the background) or if you
use your phone’s or other device’s setting to disable location capabilities for the Dresden Partners site or
- Collection of Other Data. “Other Data” are data that generally do not reveal your specific identity
or do not directly relate to an individual. To the extent Other Data reveal your specific identity
or relate to an individual, we will treat Other Data as Personal Data. Other Data include:
- Browser and device data
- App usage data
- Data collected through cookies, pixel tags and other technologies
- Demographic data and other data provided by you
- Aggregated data
We collect Other Data in a variety of ways:
Use of Personal Data and Other Data
- Your browser or device. We collect certain data through your browser or automatically through your
device, such as your Media Access Control (MAC) address, computer type (Windows or Macintosh),
screen resolution, operating system name and version, device manufacturer and model, language,
internet browser type and version and the name and version of the Online Services (such as the Apps)
you are using. We use this data to ensure that the Online Services function properly.
- Your use of the Apps. We collect certain data when you download and use an App, such as App usage
data, the date and time the App on your device accesses our servers and what data and files have
been downloaded to the App based on your device number.
- Cookies. We collect certain data from cookies, which are pieces of data stored directly on the
computer or mobile device that you are using. Cookies allow us to collect data such as browser type,
time spent on the Online Services, pages visited, referring URL, language preferences, and other
aggregated traffic data. We use the data for security purposes, to facilitate navigation, to display
data more effectively, to collect statistical data, to personalize your experience while using the
Online Services and to recognize your computer to assist your use of the Online Services. We also
gather statistical data about use of the Online Services to continually improve design and
functionality understand how they are used and assist us with resolving questions.
further allow us to select which advertisements or offers are most likely to appeal to you and
display them while you are using the Online Services or to send marketing emails. We also use
cookies to track responses to online advertisements and marketing emails
If you do not want
data collected with cookies, you can learn more about controlling cookies at
You can choose whether to accept cookies by changing the
settings on your browser or by managing your tracking preferences by clicking on “Tracking
Preferences” located at the bottom of our home page. If, however, you do not accept cookies, you may
experience some inconvenience in your use of the Online Services. For example, we will not be able
to recognize your computer, and you will need to log in every time you visit. You also will not
receive advertising or other offers from us that are relevant to your interests and needs. At this
time, we do not respond to browser “Do-Not-Track” signals
- Pixel Tags and other similar technologies. We collect data from pixel tags (also known as web
beacons and clear GIFs), which are used with some Online Services to, among other things, track the
actions of users of the Online Services (including email recipients), measure the success of our
marketing campaigns and compile statistics about usage of the Online Services.
technologies to collect and analyze data about use of the Services. These services collect data
regarding the use of other websites, apps and online resources. You can learn about Google’s
practices by going to www.google.com/policies/privacy/partners/ and opt out by downloading the
Google Analytics opt out browser add-on, available at https://tools.google.com/dlpage/gaoptout. You
can learn more about Adobe and opt out by visiting http://www.adobe.com/privacy/opt-out.html .
- Adobe Flash technology (such as Flash Local Shared Objects (“Flash LSOs”)) and other similar
technologies. We collect data through Flash LSOs and other technologies on some Websites to, among
other things, collect and store data about your use of the Online Services. If you do not want Flash
LSOs stored on your computer, you can adjust the settings of your Flash player to block Flash LSO
storage using the tools contained in the Website Storage Settings Panel at
http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager07.html . You can
also control Flash LSOs by going to the Global Storage Settings Panel at
following the instructions (which include instructions that explain, for example, how to delete
existing Flash LSOs (referred to as “information” on the Macromedia site), how to prevent Flash LSOs
from being placed on your computer without your being asked, and (for Flash Player 8 and later) how
to block Flash LSOs that are not being delivered by the operator of the page you are on at the
time). Please note that setting the Flash Player to restrict or limit acceptance of Flash LSOs may
reduce or impede the functionality of some Flash applications, including those used with the Online
Services. For more information, please refer to
- Your IP Address. We collect your IP address, a number that is automatically assigned to the computer
that you are using by your Internet Service Provider (ISP). An IP address is identified and logged
automatically in our server log files when a user accesses the Online Services, along with the time
of the visit and the pages that were visited. We use IP addresses to calculate usage levels,
diagnose server problems and administer the Online Services. We also may derive your approximate
location from your IP address.
- Aggregated Data. We may aggregate data that we collected and this aggregated data will not
personally identify you or any other user.
We use Personal Data and Other Data to provide you with Services, to develop new offerings and to
protect our participants as detailed below. In some instances, we will request that you provide Personal
Data or Other Data to us directly. If you do not provide the data that we request, or prohibit us from
collecting such data, we may not be able to provide the requested Services.
We use Personal Data and Other Data for our legitimate business interests, including the following:
- Personalize the Tradeshow or Event experience according to your Personal Preferences. We use
Personal Data and Other Data to personalize the Services and improve your experiences.
- We will use Personal Data and Other Data to provide personalized Services according to your
Personal Preferences either with your consent or because we have a legitimate interest to do so.
Communicate with you about goods and services according to your Personal Preferences. We use
Personal Data and Other Data to:
- Send you marketing communications and promotional offers, as well as periodic customer
satisfaction, market research or quality assurance surveys
- We will use Personal Data and Other Data to communicate with you with your consent, to
manage our contractual relationship with you and/or because we have a legitimate
interest to do so.
Sweepstakes, activities, events and promotions. We use Personal Data and Other Data to allow you to
participate in sweepstakes, contests and other promotions and to administer these activities. Some
of these activities have additional rules and may contain additional information about how we use
and disclose your Personal Data. We suggest that you read any such rules carefully.
We use Personal Data and Other Data in this way with your consent, to manage our contractual
relationship with you and/or because we have a legitimate interest to do so.
- Business Purposes. We use Personal Data and Other Data for data analysis, audits, security and
fraud monitoring and prevention (including with the use of closed circuit television, card keys, and
other security systems), developing new goods and services, enhancing, improving or modifying our
Services, identifying usage trends, determining the effectiveness of our promotional campaigns and
operating and expanding our business activities.
We use Personal Data and Other Data in this way to manage our contractual relationship with you, comply
with a legal obligation and/or because we have a legitimate interest to do so.
Disclosure of Personal Data and Other Data
- To help you connect with other users. We analyze your profile and that of other users to recommend
meaningful connections and Show users’ profiles to one another
Our goal is to provide you with the highest level of Tradeshow and Event Services, and to do so, we share
Personal Data and Other Data with the following:
Other Uses and Disclosures
- With other users. You share information with other users (and in the case of any sharing features
available on Dresden Partners site, the individuals or apps with whom a Dresden Partners user may choose to share you
with) when you voluntarily disclose information on the service (including your public profile).
Please be careful with your information and make sure that the content you share is stuff that
you’re comfortable being publically viewable since neither you nor we can control what others do
with your information once you share it.
If you choose to limit the audience for all or part of
your profile or for certain content or information about you, then it will be visible according to
- Tradeshow Owners, Managers and Event Planners. We disclose Personal Data and Other Data to other
companies for the purposes described in this Privacy Statement, such as providing and personalizing
the Services, communicating with you, facilitating your experience, and to accomplish our business
purposes. Dresden Partners, Inc., is the party responsible for the management of the jointly-used
- Authorized Licensees. We disclose Personal Data and Other Data to our Authorized Licensees for the
purposes described in this Privacy Statement, such as providing and personalizing the Services and
fulfilling your requests.
- Strategic Business Partners. We disclose Personal Data and Other Data with select Strategic
Business Partners who provide goods, services and offers that enhance your experience at Tradeshows
and Events that we believe will be of interest to you. By sharing data with these Strategic Business
Partners, we are able to make personalized services and provide unique experiences available to you.
- Service Providers. We disclose Personal Data and Other Data to third-party service providers for
the purposes described in this Privacy Statement. Examples of service providers include companies
that provide website hosting, data analysis, payment processing, order fulfillment, information
technology and related infrastructure provision, customer service, email delivery, marketing,
auditing and other services.
We will use and disclose Personal Data as we believe to be necessary or appropriate: (a) to comply with
applicable law, including laws outside your country of residence; (b) to comply with legal process; (c)
to respond to requests from public and government authorities, including authorities outside your
country of residence and to meet national security or law enforcement requirements; (d) to enforce our
terms and conditions; (e) to protect our operations; (f) to protect the rights, privacy, your safety or
others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.
We may use and disclose Other Data for any purpose, except where we are not allowed to under applicable
law. In some instances, we may combine Other Data with Personal Data (such as combining your name with
your location). If we do, we will treat the combined data as Personal Data as long as it is combined.
Third Party Advertisers
We may use third-party advertising companies to serve advertisements regarding goods and services that
may interest you when you access and use the App(s), Online Services, other websites or online services.
To serve such advertisements, these companies place or recognize a unique cookie on your browser
(including through use of pixel tags). If you would like more information about this practice, and to
learn about your choices in connection with it, please visit
http://www.networkadvertising.org/managing/opt_out.asp and http://www.aboutads.info/ . To opt out of the
practice, you may download the AppChoices app at www.aboutads.info/appchoices .
We seek to use reasonable organizational, technical and administrative measures to protect Personal
Data. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you
have reason to believe that your interaction with us is no longer secure (for example, if you feel that
the security of your account has been compromised), please immediately notify us in accordance with the
“Contacting Us”section, below.
LINKS TO OTHER WEB SITES:
In order to anticipate your needs, our App(s), website provides links to other web sites and third
parties for your convenience and information. We are not responsible for the collection, use,
maintenance, sharing or disclosure of data (including personal data) by such third parties. We encourage
you to contact these third parties to ask questions about their privacy practices, policies and security
measures before disclosing any personal data. We recommend that you review the privacy statements and
policies of linked web sites to understand how those web sites collect, use and store information.
Choices, Access and Retention
You have choices when it comes to how we use your data and we want to ensure you have the information to
make the choices that are right for you.
If you no longer want to receive marketing-related emails, you may opt out by writing to
email@example.com, subject line “REMOVE ME”
We will try to comply with your request as soon as reasonably practicable. If you opt out of receiving
marketing emails from us, we may still send you important administrative messages, from which you cannot
Special Notice for California Residents: Customers who reside in California and have provided their
Personal Data to us can request, once per calendar year, information about our sharing of certain
categories of Personal Data to third parties, for their direct marketing purposes. Such requests should
be submitted to us at firstname.lastname@example.org, or please write to the following address:
Dresden Partners Inc. 5858 Dryden Place, Suite 232, Carlsbad, CA 92008, United States of
We will provide a list of the categories of Personal Data disclosed to third parties for their direct
marketing purposes during the immediately preceding calendar year, along with the names and addresses of
these third parties. We reserve our right not to respond to requests submitted to addresses other than
the addresses specified in this paragraph.
How You Can Access, Change or Suppress Your Personal Data
If you would like to review, correct, update, suppress, restrict or delete Personal Data that you have
previously provided to us, or if you would like to receive an electronic copy of your Personal Data for
purposes of transmitting it to another company (to the extent this right to data portability is provided
to you by law), you can contact us at email@example.com, or please write to the following
Dresden Partners Inc. 5858 Dryden Place, Suite 232, Carlsbad, CA 92008, United States of
In your request, please make clear what Personal Data you would like to have changed, whether you would
like to have your Personal Data suppressed from our database, or other limitations you would like to put
on our use of your Personal Data. For your protection, we only fulfill requests for the Personal Data
associated with the particular email address that you use to send us your request, and we may need to
verify your identity before fulfilling your request. We will try to comply with your request as soon as
Please note that we often need to retain certain data for recordkeeping purposes and/or to complete any
transactions that you began prior to requesting a change or deletion (e.g., when you make a purchase or
reservation, or enter a promotion, you may not be able to change or delete the Personal Data provided
until after the completion of such purchase, reservation, or promotion). There may also be residual data
that will remain within our databases and other records, which will not be removed. In addition, there
may be certain data that we may not allow you to review for legal, security or other reasons.
We will retain your Personal Data for the period necessary to fulfill the purposes outlined in this
Privacy Statement unless a longer retention period is required or permitted by law.
The criteria used to determine our retention periods include:
- The length of time we have an ongoing relationship with you and provide the Services to you (for
example, for as long as you have an account with us or keep using the Services)
- Whether there is a legal obligation to which we are subject (for example, certain laws require us to
keep records of your transactions for a certain period of time before we can delete them)
- Whether retention is advisable considering our legal position (such as, for statutes of limitations,
litigation or regulatory investigations)
Unless specifically requested, we ask that you not send us, and you not disclose, on or through the
Services or otherwise to us, any Sensitive Personal Data (e.g., social security numbers, national
identification number, data related to racial or ethnic origin, political opinions, religion,
ideological or other beliefs, health, biometrics or genetic characteristics, criminal background, trade
union membership, or administrative or criminal proceedings and sanctions).
Use of Services by Minors
The Services are not directed to individuals under the age of sixteen (16), and we request that they not
provide Personal Data through the Services.
Dresden Partners, Inc. is a global organization and provides a global service. Sharing data
cross-border is essential to the Services so that you receive the same high-quality service wherever you
are in the world. As a result, we will, subject to law, transfer Personal Data and Other Data collected
in connection with the Services, to entities in countries where data protection standards may differ
from those in the country where you reside.
In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities
in those other countries will be entitled to access your Personal Data.
Updates to This Privacy Statement
The “LAST UPDATED” legend at the top of this page indicates when this Privacy Statement was last revised.
Any changes will become effective when we post the revised Privacy Statement on the Online Services.
Your use of the Services following these changes means that you accept the revised Privacy Statement. If
you would like to review the version of the Privacy Statement that was effective immediately prior to
this revision, please contact us at firstname.lastname@example.org, or please write to the following
Dresden Partners Inc. 5858 Dryden Place, Suite 232
Carlsbad, CA 92008
United States of America
If you have any questions about this Privacy Statement, please contact us at
email@example.com, or please write to the following address:
Dresden Partners Inc
(5858 Dryden Place, Suite 232
Carlsbad, CA 92008
United States of America
Disclosures Required By Law
We may need to disclose Personal Data in response to lawful requests by public authorities for law
enforcement or national security reasons or when such action is necessary to comply with a judicial
proceeding or court order, or when otherwise required by law.
Dresden Partners Inc
(5858 Dryden Place, Suite 232
Carlsbad, CA 92008
United States of America
This Policy may be changed from time to time, consistent with the requirements of the Privacy Shield. You
can determine when this Policy was last revised by referring to the "LAST UPDATED" legend at the top of
this page. Any changes to our Policy will become effective upon our posting of the revised Policy on the